Karim Vaes

William Li presents a new way to think about treating cancer and other diseases: anti-angiogenesis, preventing the growth of blood vessels that feed a tumor. The crucial first (and best) step: Eating cancer-fighting foods that cut off the supply lines and beat cancer at its own game.

Physics and marketing don’t seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton’s second law, Heisenberg’s uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.

I especially like the reference to the matter where the mass influences the acceleration. So big company names have bigger time moving (changing), where smaller parts (for instance, the brands from unilever) have it more easier. It supports my theory that it’s better to divide your company into a lot of smaller parts, as it becomes more transparent for both the consumer as your internals.

Check out the following article “Economic Theory and IT” at “Pivot Point”.

It’s a nice comparison between the old ways in the Soviet Union and the reluctance to change within our current IT market.

Laurie Santos looks for the roots of human irrationality by watching the way our primate relatives make decisions. A clever series of experiments in “monkeynomics” shows that some of the silly choices we make, monkeys make too.